North Brisbane Metal Roofing Pty Ltd
Your website is costing you customers — here's what we found
What's Working Well
You've built solid foundations. Your Google reputation is strong — 4.8 stars from 62 reviews puts you well above most roofing companies in Brisbane. That trust took years to earn, and it's your most valuable asset.
- Your logo and branding look professional — the dark roof imagery and clean design communicate premium metal roofing work across both desktop and mobile.
- You've got the right trust signals in place — visitors can see you're fully insured, licensed, and offer a workmanship guarantee. These matter when someone is choosing who to trust with a major roofing project.
- Your contact form is simple — only three fields (name, email, phone), which means less friction for people ready to reach out.
The problem isn't your reputation or your work. The problem is that your website isn't showing these strengths to the people searching for you.
What's Holding You Back
We analysed how your website appears to customers on Google, on mobile phones, and to the search engines that decide who gets found. Here's what's stopping people from calling:
1. Your website shows "Not Secure" warningsCritical
What we found: Your site uses http:// instead of https://.
What this costs you: Chrome and Firefox show "Not Secure" in the address bar — and in some cases, a full-screen warning before the page even loads. Google has penalised sites without HTTPS since 2018, which directly hurts your search ranking. More than 80% of visitors who see "Not Secure" close the tab immediately.
You've earned 62 five-star reviews, but visitors are leaving before they even see your site.
2. Mobile visitors can't see your phone number
What we found: On mobile, there's a green phone icon, but the actual number (0498 478 739) isn't visible — visitors don't know what happens when they tap it.
What this costs you: Most people searching for roofing services in Brisbane are on their phone, often comparing a few companies before calling. When your number isn't clearly displayed, they call the competitor whose number they can see.
Current mobile view
Current desktop view
3. Your homepage doesn't immediately prove you're trustworthy
What we found: The first thing visitors see is a nice roof photo and a headline about builders — but no star rating, no QBCC licence number, no warranty details, no "Brisbane-based" reassurance.
What this costs you: People decide whether to trust you in the first 8 seconds. Without proof right at the top, they assume you're like everyone else and keep scrolling through Google results. When someone is choosing who to trust with a re-roof that costs tens of thousands of dollars, immediate reassurance matters.
4. Your headline speaks to builders, not homeowners
What we found: The main headline says "Trusted by Queensland's Premium Builders" — but many of your Google visitors are homeowners looking for a re-roof or a new pergola.
What this costs you: When a homeowner lands on your site and the first sentence is aimed at builders, they think "this isn't for me" and leave. You're filtering out a large portion of your audience before they've even scrolled.
5. Google and AI search engines can't understand your site
What we found: Your site is missing the structured data (schema markup) that tells Google you're a local business — things like your address, phone, service area, and business hours in a format search engines can read.
What this costs you: You won't appear in the Knowledge Panel on the right side of Google search results. You won't show up when someone asks ChatGPT or Google's AI "Who's a good metal roofer in North Brisbane?" You're invisible to the next generation of search.
6. Smaller issues adding up
- Your browser tab title doesn't mention your business name or "metal roofing Brisbane" — losing you clicks even when you do rank in search results.
- Your images aren't optimised (all JPG/PNG, none using modern WebP format) — visitors on slower connections see a blank screen for several seconds.
- Your contact form has no spam protection — you're likely getting bot submissions mixed in with real enquiries.
- You have no website analytics installed — you're flying blind, with no idea how many people visit or where they drop off.
What Changes When We Fix This
A properly built site for North Brisbane Metal Roofing would:
- Show "Secure" in the address bar — instantly building trust and improving your Google ranking.
- Put your phone number front and centre on mobile — making it effortless for someone to call you instead of the next company on the list.
- Lead with proof — your 4.8-star rating, QBCC licence, insurance, and Brisbane location visible in the first 3 seconds.
- Speak to everyone — homeowners, builders, and commercial clients all see a clear headline that says "we do metal roofing in North Brisbane."
- Show up in AI search — properly structured data means ChatGPT, Google AI, and Perplexity can recommend you when people ask for roofing help.
- Load fast — optimised images and clean code mean your site appears in under 2 seconds, even on a phone with patchy reception.
- Tell you what's working — analytics show you how many visitors you get, which pages they look at, and where they came from.
The difference between a website that costs you customers and one that wins them is in these details. You've done the hard work of earning 62 five-star reviews — your website should be turning that reputation into phone calls.
Let's Walk Through It Together
We've prepared a 30-minute walkthrough where we'll show you exactly what we found, answer your questions, and talk through what a properly optimised site would look like for North Brisbane Metal Roofing.
No pressure, no hard sell — just an honest conversation about whether this makes sense for your business.
Reply to this email to book your walkthrough.