An honest look at what's working and what's costing you enquiries
You've built a solid reputation. With 4.8 stars from 62 Google reviews, you've earned strong trust in your market. That's the hardest part of any local business—and you've already got it.
Your branding looks professional. The logo is clear and memorable, and the dark roof photography fits the premium metal roofing positioning. The visual design feels deliberate, not thrown together.
You're attracting builder clients. The messaging speaks directly to Queensland's premium builders and developers, which suggests you've carved out a valuable commercial niche.
Your site runs on http instead of https, which means browsers display a "Not Secure" label in the address bar. Some browsers block the page entirely with a full-screen warning. More than 80% of visitors will leave immediately when they see this. Worse, Google has penalised sites without secure connections since 2018, which pushes you further down in search results. Every visitor you've earned through your 62 Google reviews is being turned away at the door.
On a phone, your contact option is a small green circle with a phone icon—the actual number isn't visible. Most people searching for roofing services are on mobile, and many want to call two or three companies to compare. If they can't see the number, they'll move on to the next result. You're losing calls simply because people don't know what happens when they tap the button.
The first screen shows a beautiful roof photo and a headline, but no licence details, review rating, warranty information, or insurance status. People deciding whether to trust you with a $20,000–$50,000 roofing project make up their minds in seconds. Without visible credentials above the fold, many will assume you're not established and look elsewhere.
Your homepage title doesn't include your business name or the word "roofing", and there's no structured data telling Google you're a local business. This directly lowers your search rankings. Even if you appear in results, potential customers won't know what you do or where you're based. These are straightforward fixes, but they're costing you visibility every single day.
The main message says "Trusted by Queensland's Premium Builders", which is great for commercial work—but homeowners clicking through from Google might think you don't serve them. If someone looking for a re-roof feels the site isn't for them, they'll leave within eight seconds and call a competitor instead.
We'd like to walk you through exactly what we'd change, why it matters, and what it looks like when it's done.
No hard sell. No pressure. Just a 30-minute conversation about your site, your goals, and whether a redesign makes sense for your business.
If you'd like to see a preview or talk through these findings, reply to the email this came with—or give us a call. We're here when you're ready.